Although it might seem easy as pie, social media management is really like science on its own. There are many factors that could either be a deal-breaker or a deal-maker in building a successful social media presence and one of them is the time you post. 

The reason why this is important is that there are specific times throughout the day when people are generally more active on social media compared to others. Here are the best times to post on each social media platform:

Best Time to Post on Facebook

Although Instagram is becoming increasingly popular, Facebook to this day continues to be the king of social media platforms. Therefore, it is important to have a great and timely social media presence there. To do that, keep in mind that the best times to post on Facebook are Tuesday, Wednesday and Thursday at 5 p.m. and Friday from 8–9 a.m., the best day, in general, is Wednesday while the worst day is surprisingly Sunday.

Best Time to Post on Instagram

As previously mentioned, Instagram is increasingly becoming more popular and is considered to be the most popular platform for social media influencers, bloggers, brands, etc.  Hence, when posting consider that the best time to post on Instagram is on Wednesday at  11 a.m. and on Friday between 10 a.m. and 11 a.m. The best day, in general, is Wednesday and the worst is Sunday, just like on Facebook.

Best Time to Post on Twitter

Twitter is the top social media platform where you can directly connect to your audience through messages, mentions, and threads. Being connected with your audience is perhaps the best way to create engagement and brand awareness. If you want to boost your reach and engagement there then remember that the best times to post are Wednesday and Friday at 9 a.m. In fact, those days are actually considered to be the best for Twitter while Saturday the worst. 

Best Time to Post on LinkedIn

LinkedIn is the leading business social media platform where professionals can connect with each other. If you are running a reputable business you definitely need to have a great social media presence there because that is the place where business really happens compared to other social media platforms. The best times to post on LinkedIn are Wednesday between 8 a.m. and 10 a.m. and noon, Thursday at 9 a.m. and between 1 p.m. and 2 p.m. and Friday at 9 a.m. The best days, in general, are Wednesday and Thursday while the worst is unsurprisingly Sunday.  

Best Time to Post on Pinterest

Pinterest is indeed one of the best social media platforms for driving traffic to your website i.e growing your online business. Hence, if you still haven’t built your presence on Pinterest is time to change that. The best you can do is to create a detailed Pinterest strategy and give your best to post somewhere between 8 p.m and 11 p.m. The highest peak is 9 p.m, especially on Fridays and Sundays. However, keep in mind that every niche is different and you should definitely check your analytics and adjust your Pinterest posting time according to your data.

Final Thoughts

Building a great social media presence is something that requires a lot of effort and although the details mentioned above might be helpful when scheduling your posts, it is best to you check your own metrics. There you will find more specific details about when to post on social media for your own specific brand. However, if you are interested in hiring professionals to take care of your social media presence and content marketing then Boho Writing Factory can come to the rescue. Click here to learn more about our services. 

Kristina Laskova

Pursuing the dream of becoming a recognized writer, Kristina decided to dive into freelancing during her student days. After gaining a Bachelors’s degree in English language and literature, she continued working towards gaining new skills in the field of content writing and digital marketing.

In 2017, she published her first poetry book, while in 2018 she started a travel blog that she named The Destinationship. After gaining enough knowledge and skills, she decided to gather “the last bona fide writers standing” and established Boho Writing Factory.

Just like many writers, Kristina likes the bohemian lifestyle and always follows her heart. Besides writing, she also loves reading, painting, and anything art-related. She appreciates genuine friendships, loves animals (has 5 cats), strives to learn more about the human psyche, and dreams of exploring the world.

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